Compelling META descriptions are vital in your quest to achieve SERP success. A well-crafted description can result in more click-throughs and better results all-round, and the one key piece of advice we can give you is to always write for the reader first and the search engine second. This applies in all areas of SEO but perhaps even more so in this sense, so to help ensure you can achieve the necessary results we’ve put together a few top tips to get your descriptions up to scratch:
Keep it short and sweet. 155 characters or less seems to be the sweet spot as it means you won’t have your description cut off mid-sentence, and offering the reader a complete and usable statement will always be more effective.
Make your value proposition clear. A key question a reader will ask is “what’s in it for me?”—that means you need to give them a reason to click, so make sure to offer something of value and articulate it clearly in your description.
Be unique. Need we say more?
Incorporate a call to action. Similar to the value proposition but worth mentioning nonetheless—your description is essentially an advert, so make sure you’re advertising something! Including a short CTA or special offer at the end of the description could easily result in more click-throughs.
Name drop. If you’ve worked with high-profile clients a quick name drop or two could prove credibility and encourage readers to click, and as long as you don’t go too OTT and keep your characters in check it could be a great option.
Be welcoming. This goes hand-in-hand with the advice to write for the reader—don’t bombard them with a string of keywords but instead make the description welcoming and inviting, written with their needs in mind.
Don’t be afraid to experiment. Chances are you won’t get it right first time so you’ll want to test, monitor and adapt your strategy regularly to see what works, much like with every other area of SEO.
Make your value proposition clear. A key question a reader will ask is “what’s in it for me?”—that means you need to give them a reason to click, so make sure to offer something of value and articulate it clearly in your description.
Be unique. Need we say more?
Incorporate a call to action. Similar to the value proposition but worth mentioning nonetheless—your description is essentially an advert, so make sure you’re advertising something! Including a short CTA or special offer at the end of the description could easily result in more click-throughs.
Name drop. If you’ve worked with high-profile clients a quick name drop or two could prove credibility and encourage readers to click, and as long as you don’t go too OTT and keep your characters in check it could be a great option.
Be welcoming. This goes hand-in-hand with the advice to write for the reader—don’t bombard them with a string of keywords but instead make the description welcoming and inviting, written with their needs in mind.
Don’t be afraid to experiment. Chances are you won’t get it right first time so you’ll want to test, monitor and adapt your strategy regularly to see what works, much like with every other area of SEO.
These few simple tips should help you on your way to creating META descriptions that really work, so try a few out (or get in touch with the experts to help. Ahem) and you could soon be soaring up the SERPs.
+ comments + 8 comments
They wish to receive (regular) information from someone with
knowledge of business. However, with a little creativity,
you can choose marketing options that expand your promotional opportunities for less money.
Once this is done a proper customer database can
be developed and then you can send SMS or MMS to the targeted customers as and when required.
Realistic Internet Marketing Methods Examined - http://Iamsport.org/pg/blog/Wemhoff6777 -
It's a pity you don't have a donate button! I'd certainly donate to
this outstanding blog! I suppose for now i'll settle for bookmarking and adding your RSS feed to my Google account.
I look forward to new updates and will talk about this blog
with my Facebook group. Talk soon!
Also visit my blog: More hints
Nice work. Voodoo money spells - Black Magic Islam
Really nice one. Mohini vashikaran mantra - Black Magic Baba
Interesting post. Husband wife vashikaran
nice post and looking for such new post and if u looking for natural therapy kindly visit Injury Clinic west palm beach
Thanks for sharing. It's really informative. Anyone need for best megento website development service. We provide this magento service.
For more details Magento development service in usa
We are dedicated to the breeding of the finest quality, sweet-tempered rough-coated pug puppies at the most reasonable prices. We take great pride in the feedback received from purchasers of our puppies that their puppies have grown up to be very social and friendly adult dogs. This provides us with the necessary incentive to continue breeding these wonderful, loving and loyal companions..
Our Website Link: https://uptownpugs.com
pug puppy
pug for sale near me
Post a Comment
Thank you for your valuable comment...